Cynthia Florek is a Toronto-based fashion stylist and creative consultant recognized for her refined aesthetic, modern sensibility and ability to transform ideas into compelling visual narratives. Working across editorial, advertising, celebrity and retail, she brings a strategic perspective to every project—balancing creative vision with commercial clarity to produce imagery that resonates with audiences and strengthens brand identity. With a multidisciplinary background in fashion design, trend forecasting and buying, Cynthia’s understanding of the industry extends well beyond styling. She began her career by launching an award-winning fashion label, an experience that shaped her knowledge of garment construction, proportion and design. This foundation continues to inform her thoughtful, detail-driven approach to image-making and has established her as a sought-after creative voice within the Canadian fashion landscape.

Cynthia’s diverse practice encompasses fashion styling, creative direction, brand consulting and campaign development. Known for her collaborative approach and instinctive understanding of culture, fashion and consumer behaviour, she creates work that feels elevated, relevant and distinctly considered. Her client portfolio includes Holt Renfrew, Nike, L’Oréal, Vichy, Tilley, SportChek, Tip Top, Loblaws, Canadian Tire, Rexall, SkipTheDishes, RBC, TD Bank, CTV and Rogers. She has also worked with acclaimed talent, including Edward Norton, Felicity Huffman, Nico Santos and Sonequa Martin-Green. Cynthia’s work has appeared in publications and media platforms including People, Entertainment Weekly, ELLE, FASHION, HELLO!, Numero, The Kit, The Globe and Mail, National Post, Schön!, Flanelle, ONE, PUMP, Jute,Vanguard, CTV and Rogers.